This is Finland.
Independence day traditions include the televising of two war movies (based on the same book), a military parade and a formal ball.
Let me tell you about the ball. It takes two hours for the host (the President of the Republic) to individually welcome every guest. This is televised and narrated (mostly reciting the guests’ names but also commenting on their attire). Then there’s one hour of televised dances and guest interviews. What happens after the cameras shut down at 10 pm is fodder for the tabloids.
And yes, it has massive ratings. Almost everybody who is not present watches the broadcast.
So there you have it, this is Finland. Happy independence day!